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Wayne Caswell, Technical Marketing & Strategy

As a technologist, futurist and marketer with IBM, Dell, Siemens and his own consulting firm, Wayne knows the positive effect digital technologies can have on society and the challenges of adopting them. His passion is "Universal Adoption of BIG Broadband." His vision is "Consumers with Easy access to services and service providers with Equal access to consumers."

Wayne recently left Dell Product Group as Messaging Manager for consumer desktop PCs and is now exploring career options outside of the traditional PC industry – in high-growth and high-impact market sectors like Broadband & Wireless Internet, Web 2.0 & Cloud Computing, and Nanotech or Green-tech.

To join Dell, Wayne gave up his BIG Broadband advocacy, his volunteer position on the FCC's Consumer Advisory Committee, and his digital home consulting business. He founded CAZITech Consulting to help organizations find and exploit new opportunities in broadband, wireless and home networking markets and offered a range of services that included strategic planning, market & competitive analysis, and market development.

Before CAZITech, Wayne’s 30-year IBM career progressed from punch card and computer operator through programming and systems engineering, and into marketing and market strategy. He introduced the company to the emerging Home Systems industry, promoted a unified Home Systems strategy, influenced OS/2® & HomeDirector™ product development, helped pioneer the Residential Gateway concept and RG standards, and served as the Marketing Chairman of the HomeRF™ Working Group, an initiative that converged voice, data and entertainment networks.

Wayne spearheaded the first COMDEX Home Networking pavilion, which has continued each year since at both CES and COMDEX. He’s also credited for naming the CONNECTIONS™ conference, which is produced by Parks Associates and the Consumer Electronics Association. The name – which portrays devices connected in homes, homes connected to network services, and the personal connections that come from conference attendees – stuck, was trademarked, and has been used ever since.

As a consultant, Wayne wrote and spoke often and passionately promoted causes he believed in. He successfully lobbied the Texas legislature to protect the rights of communities to install municipal networks and served on the FCC Consumer Advisory Committee in three working groups: (1) Advanced Technology, (2) Homeland Security, and (3) Rural & Underserved Populations.

A list of Wayne’s white papers, articles and presentations is online at CAZITech.com. Included are market research reports on "Home Technology Integration: A Technology Forecast,"Home Systems: Home Controls,” and “Information Appliances and Pervasive Web Access."

Wayne has a BS degree in Technology Management from American University, lives in Austin, and is a member of the Austin Wireless Alliance, CABA (Continental Automated Buildings Association), and the World Future Society.

Email: wayne_caswell (AT) cazitech (DOT) com
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