Wayne Caswell, Technical Marketing &
Strategy
As a social entrepreneur, Wayne founded
Modern Health Talk, an online community
to connect people with low- and high-tech solutions for home healthcare and to
help control our nation's spiraling healthcare costs. He serves as president and
senior editor of this rapidly growing bootstrapped venture.
As a consumer advocate, Wayne co-founded
Homeowners of Texas, a nonprofit
advocacy for homeowners in the Texas Legislature. In classic "David versus
Goliath" style,
HOT, in its first year and with no outside funding,
took on the powerful lobbyists of a $35 Billion Texas Homebuilding industry and
won in a legislative battle at the Capitol. Wayne was instrumental in convincing
lawmakers to establish new consumer protection laws and abolish an abusive state
agency, the Residential Construction Commission.
And as a technologist, futurist and
marketing strategist with IBM, Dell, Siemens and his own consulting firm, Wayne knows the
positive effect digital technologies can have on society and the challenges of
adopting them. His passions include "Universal Adoption of
BIG Broadband" and "Technologies for
Home Healthcare and Aging-in-Place." His vision is "Consumers
with Easy access to services and service providers with Equal access to
consumers."
Wayne's corporate experience, management style
and personal outlook began with a 30-year career at IBM that
progressed from punch card &
computer operator through programming & systems engineering, and into marketing
& market strategy. He introduced the company to the emerging Home Systems
industry, promoted a unified Home Systems strategy, influenced OS/2
& HomeDirector product development,
helped pioneer the Residential Gateway concept & RG standards, and served as the Marketing Chairman of the
HomeRF Working Group, an initiative that
converged voice, data & entertainment networks.
Wayne spearheaded the first
COMDEX Home Networking pavilion, which has continued each year since at both CES
and COMDEX. He’s also credited for naming the CONNECTIONS™ conference, which is
produced by Parks Associates and
the Consumer Electronics Association. The name – which portrays the connection
of devices
in homes, homes to network services, and the personal
connections that come from conference attendees – stuck, was trademarked, and
has been used ever since.
Wayne retired from IBM when the company
started pulling out of consumer markets and
founded CAZITech
Consulting, a digital home consulting business. There he helped organizations find and exploit opportunities in
broadband, wireless and home networking markets. His services included strategic
planning, market & competitive analysis, and market development; and he wrote and
spoke often and passionately about causes he believed in.
Wayne's
advocacy began when he worked with a small band of volunteers to successfully
lobby the Texas legislature and protect the rights of communities to install
municipal networks. He also served on the FCC Consumer Advisory Committee in three
working groups: (1) Advanced Technology, (2) Homeland Security, and (3) Rural &
Underserved Populations. Although Wayne earned a decent income at CAZITech, it
was inconsistent, and he learned hard lessons about the ups & downs of being an
independent consultant.
Wayne eventually gave up his consulting
business,
his BIG Broadband advocacy, and
his volunteer position on the
FCC's Consumer Advisory Committee to
accept an influential position in
Dell Product
Group. He served as Messaging Manager for consumer desktop PCs and
established consistent product messaging
across all media and regions worldwide -- messages that inspired sales teams,
terrified competitors, captivated customers and increased PC sales and market
share.
Wayne's influence at
Dell extended well beyond his own products and included development of online
learning centers for Family Safty, Home Theater and Home
Networking.
Wayne now writes for
Modern Health Talk, but a list of
his older white papers,
articles & presentations is online at CAZITech.com.
Included are market research reports on "Home Technology Integration: A
Technology Forecast," “Home Systems: Home Controls,” and “Information Appliances and
Pervasive Web Access."
Wayne holds four degrees
including a BS Technology
Management from American
University. He lives in Austin and is a member of the
Austin Wireless Alliance,
CABA (Continental Automated Buildings
Association), and the World Future Society.
An accomplishment that Wayne is
especially proud of was to be awarded
The Vigil Honor, the
highest honor that the Order of the Arrow can bestow upon its members. Wayne
received this honor in high school as a Boy Scout, and he values it more than
Eagle.
Email: wayne_caswell (AT) cazitech (DOT)
com
Online Resume (various formats)
updates in process
Published Articles, White Papers & Market
Research Reports
Public Speaking Engagements
Press Coverage & Quotes
Home, Family & Hobbies
Windows Live Profile & Blog
Yahoo3600
Profile
LinkedIn
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