Wayne Caswell, Technical Marketing &
Strategy
As a technologist, futurist and
marketer with IBM, Dell, Siemens and his own consulting firm, Wayne knows the
positive effect digital technologies can have on society and the challenges of
adopting them. His passion is "Universal Adoption of
BIG Broadband." His vision is "Consumers
with Easy access to services and service providers with Equal access to
consumers."
Wayne recently left
Dell Product
Group as Messaging Manager for consumer desktop PCs and is now exploring career
options outside of the traditional PC industry – in high-growth and high-impact
market sectors like Broadband & Wireless Internet, Web 2.0 & Cloud Computing,
and Nanotech or Green-tech.
To join Dell, Wayne gave up his
BIG Broadband advocacy, his volunteer position on the
FCC's Consumer Advisory Committee, and
his digital home consulting business. He founded CAZITech
Consulting to help organizations find and exploit new opportunities in
broadband, wireless and home networking markets and offered a range of services
that included strategic planning, market & competitive analysis, and market
development.
Before CAZITech, Wayne’s 30-year
IBM career progressed from punch card and computer operator through programming
and systems engineering, and into marketing and market strategy. He introduced
the company to the emerging Home Systems industry, promoted a unified Home
Systems strategy, influenced OS/2®
& HomeDirector™ product development,
helped pioneer the Residential Gateway concept and
RG standards, and served as the Marketing Chairman of the
HomeRF™ Working Group, an initiative that
converged voice, data and entertainment networks.
Wayne spearheaded the first
COMDEX Home Networking pavilion, which has continued each year since at both CES
and COMDEX. He’s also credited for naming the CONNECTIONS™ conference, which is
produced by Parks Associates and
the Consumer Electronics Association. The name – which portrays devices
connected in homes, homes connected to network services, and the personal
connections that come from conference attendees – stuck, was trademarked, and
has been used ever since.
As a consultant, Wayne wrote and
spoke often and passionately promoted causes he believed in. He successfully
lobbied the Texas legislature to protect the rights of communities to install
municipal networks and served on the FCC Consumer Advisory Committee in three
working groups: (1) Advanced Technology, (2) Homeland Security, and (3) Rural &
Underserved Populations.
A list of Wayne’s white papers,
articles and presentations is online at CAZITech.com.
Included are market research reports on "Home Technology Integration: A
Technology Forecast," “Home Systems: Home Controls,” and “Information Appliances and
Pervasive Web Access."
Wayne has a BS degree in Technology
Management from American
University, lives in Austin, and is a member of the
Austin Wireless Alliance,
CABA (Continental Automated Buildings
Association), and the World Future Society.
Email: wayne_caswell (AT) cazitech (DOT)
com
Online Resume (various formats)
updates in process
Published Articles, White Papers & Market
Research Reports
Public Speaking Engagements
Press Coverage & Quotes
Home, Family & Hobbies
World Future Society
Profile & Blog
Windows Live Profile & Blog
Yahoo3600
Profile
LinkedIn
Profile
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